What is Effective Selling?

​Effective selling is the result of strategic choices and operational systems, not sales efforts alone. Having a great sales force starts with sound business choices and creating operations around those choices. IDEA #1: McDonald’s didn’t become the largest hamburger chain…

Hope is a Strategy

“Hope is not a strategy” is a rant from almost every sales manager. Rick Page even wrote a book about it. Yes, hope is a strategy. The idea that hope is not a strategy is killing your sales results and…