Category Sales Leadership

Hope is a Strategy

“Hope is not a strategy” is a rant from almost every sales manager. Rick Page even wrote a book about it. Yes, hope is a strategy. The idea that hope is not a strategy is killing your sales results and…

Creating Competitive Advantage

I just read a great book on Competitive Advantage by Jaynie Smith. It reminds me that most companies are saying the same stuff over and over. Want to know why customer’s aren’t excited about seeing you anymore, let alone buying…

“So What” is Killing You

Kind of a good news/bad news story here. Sales is about persuasion, about getting other people to think differently about their business, hec your business (and offerings). That can be a lot of fun. I remember one time getting of…

Strategy Simplifed

A couple of guys jumped in their truck and headed to the woods for a good day of hunting. As the truck screeched to a halt on a dusty trail the passenger jumped out. Blam, blam, blam. The sound of…